Short answer
A domain is worth buying when its strategic value to a real buyer is higher than its price and carrying cost. Comparable sales, search intent, CPC, buyer density, extension quality, and brand clarity are inputs, not guarantees.
DomainKicks decision rule: valuation is a range, not a prophecy. The safest purchase has multiple plausible buyers or one urgent use case.
Signals that matter
- Commercial intent: does the phrase connect to spending?
- Buyer density: how many companies could reasonably want it?
- Extension fit: is the TLD trusted for the use case?
- Brand clarity: can someone remember and repeat it?
- Downside risk: could confusion, legal conflict, or renewal cost erase upside?
Why comps can mislead
Comparable sales rarely expose urgency, negotiation context, venue, financing, or strategic motive. Use them as guardrails, not instructions.
Source notes
This article uses official and infrastructure-oriented sources for claims about registration, search appearance, email authentication, and trademark search. Community language can inspire questions, but it should not be treated as proof.